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Ideal Electrical Branches

Ideal Electrical is the complete lighting, data and electrical supplier for every home and commercial requirement. Established in 1990 with just 5 locations, Ideal now has over 30 branches and dedicated lighting showrooms throughout Queensland. Ideal Electrical offers quality products, ideas, information, professional service and advice, which is what sets Ideal apart from competitors. With our knowledge, experience and understanding of the industry you can be sure you are getting the right product for the right application.

About Rexel Australia

Rexel has been in the Australian Electrical Industry for over 100 years, initially as General Electric Company (‘GEC’ with UK origins) and then late last century as Rexel. The combination of Rexel Australia’s long history and experience, as part of an electrical engineering company and now as a member of a worldwide electrical distribution specialist network, uniquely positions Rexel to provide its customers with the latest in a diversified range of products, global purchasing power, stronger strategic supply alliances with international manufacturers and benefits from distribution efficiencies.

With a national network of local businesses including Rexel, John R. Turk, Ideal Electrical and Lear & Smith, we have grown to 146 branches nationwide, providing a geographically convenient network for our customers. By understanding that all business requirements are unique, our experienced staff ensure you receive the right solutions, products and local service you need to succeed.
All our businesses have an additional online presence. Our leading WebStore offers the latest easy to use search and order technology. Search product information and technical data, place an order, raise a quote and obtain full visibility into your activities so you can manage your account anywhere, anytime.

We pride ourselves on providing high quality service and an extensive range of reliable products that meet the highest safety standards. By embracing new technologies, encouraging innovation, searching for new opportunities and pursuing service-rich solutions, Rexel aims to help businesses grow efficiently and profitably in the electrical and sustainable-energy markets.

For more information visit our corporate website.

What We Offer

Rexel Australia strives to provide as much value to your business as possible by offering:

  • Optimal Range and Consistent Pricing across the network
  • Leading supplier brands
  • Friendly staff for technical expertise and problem solving
  • Pick up or delivery
  • Shop Anywhere, Buy Anytime – by phone, online and mobile, in any of our branches
  • WebStore for Ecommerce ordering, quoting, invoicing and reporting
  • WebFlow for ordering and approval
  • WebConnect EDI (cXML and OCI) and integration to other systems
  • Convenient App to access WebStore, calculators and branch information
  • Special item sourcing
  • Project, Industrial and End User services (cost, delivery and quality optimisation)
  • Digital library of supplier catalogues
  • Total Cost of Ownership
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